The Role of Human Resource Management in Increasing the Economic Strength of Turbo Sakti Businesses

Abstract

This study explores the strategic role of human resource management (HRM) in driving the economic growth of Turbo Sakti Trading Company. The research focuses on HRM practices related to recruitment, training, performance management, work-life balance, and adaptation to change. Qualitative research methods were used to interview staff, analyze business policies, and evaluate the impact of HR practices on organizational performance. This research aims to achieve an understanding of the role of HRM in the economic strengthening of Turbo Sakti Trading Business in Manding. The research findings show that effective recruitment and selection, continuous training, targeted performance management, and employee welfare support contribute positively to employee productivity. In addition, HRM that is able to adapt to changes in government policies, market conditions, and consumer trends proves crucial in creating a responsive and competitive environment. These findings can be used as a reference to improve performance and sustainability through effective HRM strategies.