Sustainable Eco-Digital Innovations for MSMEs: Bridging Technology and Environmental Responsibility

Abstract

This study examines the implementation of eco-digital innovation in Micro, Small, and Medium Enterprises (MSMEs) to integrate digital technology with sustainability practices. The primary objective is to identify the factors influencing the adoption of environmentally friendly technology by MSMEs and analyze the impact of its implementation on environmental and economic performance. The research also explores the main challenges faced by MSMEs, including financial constraints, lack of knowledge, inadequate technological infrastructure, and resistance to change. The findings indicate that eco-digital innovation can enhance operational efficiency and competitiveness, but requires support in the form of funding, education, infrastructure development, and clear government policies. Collaboration among various stakeholders is crucial to support the sustainable digital transformation of MSMEs, which not only boosts business performance but also strengthens environmental responsibility.