Offline VS Online Sales Contribution at Street Toast Outlets

Authors

  • Bukhari Antasari State Islamic University, Banjarmasin, Indonesia
  • Difi Dahliana Antasari State Islamic University, Banjarmasin, Indonesia
  • Raisa Radhiati Antasari State Islamic University, Banjarmasin, Indonesia
  • Hafizah Aziza Antasari State Islamic University, Banjarmasin, Indonesia

Abstract

This study compares the volume and Gross Profit of street food toast sales between offline and online channels. This study compares the contribution of sales volume and Gross Profit on the two channels. The research method used is descriptive quantitative, which includes analysis of sales data from several street food outlets in the East Banjarmasin district, both offline and online. The study's findings show that offline sales contribute more to overall sales volume and Gross Profit than online sales. Some of the reasons for this are the experience of direct interaction, lower prices and costs, and more trust and quality of food when buying directly. Nonetheless, online sales are still crucial in reaching a broader market. Optimizing the strength of the two sales channels is proposed to increase Gross Profit and profits.

Downloads

Published

2024-12-31

How to Cite

Bukhari, Dahliana, D., Radhiati, R., & Aziza, H. (2024). Offline VS Online Sales Contribution at Street Toast Outlets. Proceeding ICAMEKA: International Conference Accounting, Management & Economics Uniska, 1(1), 1107–1111. Retrieved from https://icamekaproceedings.fe.uniska-kediri.ac.id/index.php/icameka/article/view/95

Issue

Vol. 1 No. 1 (2024): ICAMEKA

Section

Articles