Digital Entrepreneurship Urgency in The Digital Economic Era: Why Entrepreneurs Should Adapt to Ever-Changing Technologies?

Abstrak

Technological changes have become rapid and have brought many business changes and advantages to business sectors. However, with these rapid changes, businesses must adapt to the ever-changing technologies to maintain competitive value in the local, national, and international markets. This research aims to analyze the urgency of digital entrepreneurship and why entrepreneurs must adapt to ever-changing technologies regarding the upside-down business sectors that may have been observed. This research is qualitative research using a literature study approach; data used in this research is obtained through a database search on research and review articles from various sources of scientific journals such as Google Scholar, ScienceDirect, Emerald, JsTor, and Semantic Scholar. To analyze data, deductive reasoning was used to draw relevant information for further interpretation, recommendation, and implication. This research indicates that digital entrepreneurship might be the solution to accommodate traditional and modern business nowadays, providing both forms of business with the same competitiveness value. The need for adaptation in terms of entrepreneurship is necessary to compete with more modern businesses; however, to maximize, there are many forms of training, education, and workshops that academia and practitioners provide through community service programs. Therefore, the need for adaptation, especially in the digital era, is fundamental for sustainable and resilient businesses.