Financial Literacy as a Strategy for Mitigating Investment Risks Among Students at Kahuripan Kediri University

Abstrak

The low level of financial literacy in Indonesian society can endanger society, especially the millennial generation, because it makes it easy for the millennial generation to participate and become victims of fraudulent investments made by irresponsible individuals. The purpose of this study is to utilize and use an investment application based on digital investment for students so that it can make it easier for students to invest in financial instruments and also to know the level of risk that will be faced when starting to invest. The population of this study was all students of the S1 Study Program majoring in Management who took Investment Management and Portfolio courses in Kediri Regency. The sampling technique in this study used purposive sampling. In this study, a research sample of 39 students who were taking Investment Management courses was used. The data analysis method used in this study was descriptive qualitative, namely by creating a model of the use of digital investment (digital investment) from various investment instruments that provide an overview of the benefits that can be obtained and the risks faced. The results of the study showed that financial literacy through the use of applications greatly helped students in making digital investments because they could understand the use of the application and understand the level of risk of loss and the opportunity for profit that could be obtained in digital investment. In addition, students as investors are very interested in using investment models through digital investment applications because the method of use is very simple and easy to understand.