The Influence Of Financial Literacy And Technological Progress On Interest In Stock Investment With Behavioral Finance As Moderation Behavior As Moderation (Case Study of Investment Gallery in Surabaya City College)

Abstrak

Investment in Indonesia is increasing from year to year and the interest in investment in Indonesia is dominated by young people from the millennial generation to generation Z. However, the financial literacy possessed by young people today is still low, resulting in many failures in investing. This study aims to examine the effect of financial literacy and technological progress on stock investment interest with financial behavior as moderation. This study uses a quantitative method with a purposive sampling approach for sampling and a total sample size of 288. Questionnaires were distributed to members of the investment gallery in Surabaya city colleges. This research uses SEM PLS with moderated regression analysis (MRA). The statistical test results of this study indicate that financial literacy and technological progress have a significant positive effect on investment interest. Then financial behavior moderates the effect of financial literacy on investment interest and financial behavior does not moderate the effect of technological progress on investment interest.