Financial Strategy Matrix For Increasing Company Growth To Become Sustainable Enterprise In Sharia Bank Indonesia

Abstrak

Competition in the banking business in Indonesia, especially for Sharia banks, is very tough. As existing technology develops, Islamic Commercial Banks in Indonesia will have the opportunity to compete superiorly with conventional Indonesian banks. Increasing company growth in the era of sustainability can be done using the Matrix Financial Strategy theory. This research aims to provide insight for researchers and directors from each Islamic commercial bank in Indonesia in increasing company growth. And it can be used as a basis or tool to increase company growth. This research method uses a matrix financial strategy, this strategy has 4 quadrants with each quadrant having a financial strategy. This matrix is based on a comparison of Growth In Sales (GIS) and Self-sustainable Growth Rate (SGR) as well as the results of Economic Value Added (EVA). The research results show that in 2021 and 2022 3 banks have a falling quadrant position, 4 banks have a fixed position and 5 banks have an upward position. To increase company growth, there are several strategic suggestions in each quadrant. The weakness of this research is that this research is still based on 2021 and 2022 only and only refers to Islamic commercial banks. The future picture of this research is that the research can be used as follow-up research into the following year to determine the level of growth of Sharia commercial banking companies.