THE EFFECT OF FLASH SALES, FREE SHIPPING, AND CASHBACK ON THE BUYING INTEREST OF GENERATION Z CONSUMERS IN ONLINE PURCHASES (CASE STUDY OF TIKTOK SHOP E-COMMERCE CONSUMERS IN KANDANGSEMANGKON VILLAGE)

Authors

  • Kalili Niswani Faculty of Economics and Business, Universitas Islam Lamongan
  • Muhamad Imam Syairozi Faculty of Economics and Business, Universitas Islam Lamongan
  • Abdul Ghofur Faculty of Economics and Business, Universitas Islam Lamongan
  • Mohammad Yaskun Faculty of Economics and Business, Universitas Islam Lamongan
  • Abid Muhtarom Faculty of Economics and Business, Universitas Islam Lamongan

Abstract

This study analyzes the influence of flash sales, free shipping, and cashback on Generation Z's purchasing interest in Kandangsemangkon Village through TikTok Shop. Using quantitative methods with 95 respondents and SPSS analysis, the findings indicate that all three variables have a positive and significant impact, both individually and collectively. Free shipping is the most dominant factor in driving purchasing interest

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Published

2025-12-23

How to Cite

Niswani, K., Syairozi, M. I., Ghofur, A., Yaskun, M., & Muhtarom, A. (2025). THE EFFECT OF FLASH SALES, FREE SHIPPING, AND CASHBACK ON THE BUYING INTEREST OF GENERATION Z CONSUMERS IN ONLINE PURCHASES (CASE STUDY OF TIKTOK SHOP E-COMMERCE CONSUMERS IN KANDANGSEMANGKON VILLAGE). Proceeding ICAMEKA: International Conference Accounting, Management & Economics Uniska, 2, 492–495. Retrieved from https://icamekaproceedings.fe.uniska-kediri.ac.id/index.php/icameka/article/view/159

Issue

Vol. 2 (2025): Proceeding International Conference Accounting, Management & Economics Uniska (ICAMEKA)

Section

Articles

License

Copyright (c) 2025 Kalili Niswani, Muhamad Imam Syairozi, Abdul Ghofur, Mohammad Yaskun, Abid Muhtarom

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

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