The Role Of Eco- Technopreneurship In Raising Environmental Awareness Among The Young Generation

Abstract

This research aims to examine the role of ecotech entrepreneurship in raising environmental awareness among the youth through a literature review approach. Ecotechpreneurship, which is entrepreneurship based on environmentally friendly technology, has great potential in encouraging behavioral change among the younger generation regarding environmental issues. This research gathers and analyzes various relevant literature from journal articles, books, and research reports related to ecotech entrepreneurship, environmental awareness, and the role of the younger generation as agents of change. The study results indicate that ecotech entrepreneurship not only drives innovation and sustainable business solutions but also plays a crucial role in raising environmental awareness through education, advocacy, and the implementation of green technology. Furthermore, this research found that the involvement of the younger generation in ecotech entrepreneurship initiatives enhances their understanding of the importance of environmental preservation while fostering an entrepreneurial mindset focused on sustainability. In conclusion, ecotech entrepreneurship can be an effective strategy to empower the younger generation in facing global environmental challenges and creating a greener future.