E-Commerce-Based Creative Economy Development of BT Batik Trusmi Cirebon in Islamic Perspective

Abstract

This research aims to find out how BT Batik Trusmi develops its batik products as a creative economic commodity without eliminating the essence of Trusmi batik itself. As well as the marketing strategy carried out by BT Batik Trusmi with Marketing Mix analysis and digital business through e-commerce. The method used in this research is a descriptive qualitative approach, this research is field research and the data used in this research are primary and secondary data, with data collection techniques through observation and interviews. The results showed that BI Batik Trusmi is a company that produces batik by modifying the design according to trends without losing its essence. Based on the analysis of the marketing mix, namely the First product, BT Batik Trusmi has a very innovative product with modern design commodification. Second the price offered must be in accordance with the quality of the product. Third: strategic distribution places and very easy accessibility Fourth: promotion is carried out by holding exhibition events such as fashion shows which aim to make batik better known and utilizing e-commerce in promoting their products such as social media and official websites that contain images or educational content about batik.