Implementation of lean canvas in Frillato Choco's startup business in facing business competition in Greater Kediri

Abstrak

This study aims to design a business model for Frillato Choco, a chocolate processing startup in Greater
Kediri, which is still managed conventionally and faces challenges such as limited marketing channels and a
lack of differentiation. Using a descriptive qualitative approach with case study methods and lean canvas
analysis tools, this study maps out nine key elements of a business model to improve Frillato Choco's
competitiveness. The results show that lean canvas is effective in helping businesses understand customer
needs, formulate solutions, and develop efficient marketing strategies. It is recommended that Frillato
Choco implement the lean canvas continuously, develop new chocolate snack products, and shift its
marketing focus from Shopee to TikTok Shop to reach a wider market.